Episode 77
RYM 077: Why You Need To Market Your Youth Ministry
For many of us, the word “marketing” conjures up unsettling, slightly slimy images of trying to sell people things they don’t need. But the truth is, marketing doesn’t have to be this way! That’s why this week, we’re talking about a different kind of marketing—the generous kind that invites people to be a part of something great. In our conversation, we discuss why your ministry needs to start marketing and how it can help you spread the message of God’s love to more people than ever before.
Voices In This Episode
EPISODE RECAP
- Why marketing matters in youth ministry (2:07)
- Why we market the gospel even though the gospel should be selling itself (6:01)
- What marketing looks like in a youth ministry context (9:42)
- Defining your audience in your marketing (13:41)
- How to distinguish between your needs and your audience’s needs (17:20)
- How to know your messaging is effective (21:22)
- What youth pastors should do first in terms of marketing (26:02)
- What to do when you have a small budget and small staff (33:51)
QUOTES FROM THIS EPISODE
Marketing is the generous act of helping someone solve a problem. —Seth Godin Click To TweetMarketing allows us to go where people are instead of waiting for them to come to us. —Ashley Bohinc Click To TweetMarketing your youth ministry may not feel spiritual, but there will be spiritual results. —Tyler Rees Click To TweetWhy should you market your youth ministry? Because marketing is often the first step in ultimately sharing the gospel with a student. Click To TweetYouth ministry marketing ≠ selling. Youth ministry marketing = inviting students to BE A PART of something great. Click To Tweet
RESOURCES FROM THIS EPISODE
Resource: Social Media Minute videos from Orange Students
Book: Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller
Book: This Is Marketing: You Can’t Be Seen Until You Learn to See by Seth Godin
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