For many of us, the word “marketing” conjures up unsettling, slightly slimy images of trying to sell people things they don’t need. But the truth is, marketing doesn’t have to be this way! That’s why this week, we’re talking about a different kind of marketing—the generous kind that invites people to be a part of something great. In our conversation, we discuss why your ministry needs to start marketing and how it can help you spread the message of God’s love to more people than ever before.


  • Why marketing matters in youth ministry (2:07)
  • Why we market the gospel even though the gospel should be selling itself (6:01)
  • What marketing looks like in a youth ministry context (9:42)
  • Defining your audience in your marketing (13:41)
  • How to distinguish between your needs and your audience’s needs (17:20)
  • How to know your messaging is effective (21:22)
  • What youth pastors should do first in terms of marketing (26:02)
  • What to do when you have a small budget and small staff (33:51)

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