YouTube is the second largest search engine in the world, and research tells us that about 90% of Gen Z uses YouTube on a daily basis. What started as video hosting platform years ago has become an unprecedented opportunity for youth ministries to connect with students in unique and exciting ways. In this episode, we’re talking with social media experts and ministry leaders about some of the ways we can begin to leverage YouTube to engage students in our communities and around the world.


  • Some important statistics on YouTube (7:09)
  • YouTube is becoming known as a social media platform (10:27)
  • What’s drawing students to YouTube (12:10)
  • We have to help the next generation navigate all that is available on YouTube (16:50)
  • How we partner with parents to help them understand what we’re trying to do on this platform (18:48)
  • What are we trying to accomplish with our YouTube ministry? (22:08)
  • Where to start as a youth ministry building a YouTube platform (31:15)
  • What about the equipment? (40:23)
  • How to decide what gets posted on your YouTube channel (41:36)
  • Shifts to make in order to start investing in YouTube (52:38)


YouTube Channel: Saddleback Junior High Ministry YouTube

Resource: YouTube for Churches


Equipment List from Dave Adamson:

Equipment List from Katie Edwards:

  • FujiFilm X-T3
  • Rode Mic
  • Joby Gorilla Pod
  •  Adobe software for editing: mainly premiere pro and audition

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